OIA VantagePoint™ is built on the SportScanInfo technology platform and is supported by a marketing partnership between Outdoor Industry Association, which is the premier trade association for companies in the active outdoor recreation business, and The SportsOneSource Group, which is a full-service market research company serving the full breadth of the active sports and outdoor lifestyle product supply chain. OIA provides trade services for over 4,000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry
The SportScanInfo technology was first launched in 1999 to service the U.S. athletic footwear and apparel market and quickly grew to include sports licensed products, athletic hardgoods and outdoor and sportsman-related hardgoods.
The SportScanInfo technology is updated and upgraded continuously throughout the year and major upgrades are generally made at the beginning of the retail fiscal year.
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