OIA members can
Click Here to gain access to the
Category Reports section of OIA VantagePoint or by clicking on the
OIA Member Data button above. The Category Reports section provides access to Sales Summary Reports, Sales Summary Graphs and Monthly, Quarterly and Annual Trend Reports.
OIA Member Data -- Category Reports
- Sales Summary Reports provide members with a top-line view of the outdoor market, presenting weekly, trailing 4-week, trailing 13-week, trailing 52-week, monthly, quarterly, year-to-date and seasonal data across nine trade channels and eight geographic regions.
Sales Summary Reports can be sorted and queried by gender, price-point, channel strata and geographic region and can track trends in unit sales, dollar sales and average selling prices.
For an example of a Sales Summary Report, Click Here.
- Sales Summary Graphs provide members with historical weekly category data that tracks category trends for the current retail fiscal year plus three trailing years. The data can also be displayed and downloaded into Excel spreadsheets.
Sales Summary Graphs can be sorted and queried by gender and channel strata.
For an example of a Sales Summary Graph, Click Here
- Trend Reports are generated for members after each retail fiscal month and quarter and an annual report is produced to assess full year trends.
For an example of a trend report, Click Here.
For a copy of the report schedule, Click Here
OIA associate members have access to the monthly, quarterly and annual trend reports.